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  • The Deets Behind the Making of Super Bowl XLVIII

     
    POSTED February 10, 2014
     

We did it! The Seattle Seahawks are the Super Bowl XLVIII champions! We all know how the Seahawks came home with the Lombardi Trophy-a dominating defense, an unstoppable offense and of course the 12th Man, which came out in full force last week to welcome the champions home.

There was even a spin-off challenge between Seattle and Denver’s charitable foundations to see which city could raise the most money to be donated to Make-A-Wish Alaska and Washington and Food Bank of the Rockies. Seattle won again-this time by a smaller margin-donating $29,710 to the foundation versus $26,703 to Denver’s (though, in all honesty, the challenge was a win for both foundations).

Our friends over at Blue Danube Productions got into the action, as well, providing production design, lighting design and installation for the giant 12 on the side of the Stadium Place Building. (Photo by Tony Hoffman Unique View Photography.)

I found this wonderful article written by Mike Dougherty on lohud.com-Journal News Media Group’s website-about the details of producing the Super Bowl. Some of the article’s highlights include:

• The event cost $70 million to produce.
• The NY/NJ Super Bowl Host Committee employed 31 staff members.
• 9,000 volunteers were on the streets assisting visitors.
• "Super Bowl Boulevard" encompassed 13 city blocks and included live entertainment, music and a toboggan run (yep, you read that right).
• Post-game, it will take three-six months to officially wrap up the event with reports, audits and accounting.
• 821 snow plows within a 31-mile radius of the MetLife Stadium were at the ready in case roads needed clearing.

According to reports, an estimated 1.5 million people visited Super Bowl Boulevard the week leading up to the game and lines to many of its attractions had to be shut down because of overcrowding. An inconvenience? Certainly. An outrageous success? Undoubtedly.

I don’t know about you, but I can’t wait for next year’s season to begin!

Each July, Microsoft headquarters in Redmond, Washington, transforms into the weeklong Oneweek. The event is an opportunity for Microsoft employees to come together to learn about new products and services, and to bring their own ideas to life through presentations and activities. The week culminates with a keynote speech on the company’s bold ambitions and opportunities.

 

Northwest Meetings + Events editorial advisory board member Melissa Jurcan is our guest blogger. She offers a recap of the 7th Annual Solutions5 conference held on Friday, Jan. 20.