Event Profiles

-Event Profiles-
BY Melissa Jurcan


L.A. Loves Alex’s Lemonade 2014: Chefs Unite to Fight Childhood Cancer

Food festivals have become as common as movie openings in Los Angeles, with one or more just about every weekend. But L.A. Loves Alex's Lemonade, which took place a couple of weeks ago on a grassy plaza on the UCLA campus, stands apart from the rest - in both the top toques it attracts and the cause it supports. The event benefits Alex's Lemonade Stand Foundation, a nonprofit that funds research into childhood cancer.

The Garagiste Festival: Urban Exposure

Summertime is wine tasting event season in California. Every weekend brings at least one major, long-standing event to cities like Los Angeles, San Francisco and San Diego with entire weekends like San Luis Obispo’s Roll Out the Barrels (2014 was the 24th edition) ongoing in wine country. How does a new wine event stand out and attract participants in this crowded schedule? The organizers of the Garagiste Wine Festivals came up with a winning formula in 2011.

Cheers to the Philly Beer Festival

Sure, Boston likes to claim its independent roots, but nothing screams American independence quite like Philadelphia. And while we are on the subject of all things American, few things seem more red-blooded, good old US of A than a cold beer. That’s why Visit Philly is serving up one of the best festivals this summer - the "Summer of the Beer Garden." This 12-week festival features pop-up happy hours on Fridays in six distinct settings.

Three Award-Winning Events Reveal Lessons in Event Planning

Behind every award-winning event, there is creativity, adaptability and attention to every detail. We spoke with three local companies that shared their experiences (and some insider tips) for planning events that earned accolades. While each faced hurdles that required some creative problem solving, in the end they all successfully went above and beyond expectations-something definitely worthy of praise.

Applause, Applause!

ISES Seattle’s Emerald City Applause awards were held on February 19 at the Museum of History and Industry and our own Sheri Harbour de Vos was on hand to present awards for the Best Event Produced by a Non-Profit Budget $25,000-$100,000 and Best Event Produced by a Non-Profit Budget $101,000-and up. Sponsors of the event were AA Party Rental, Blue Danube Productions, Foodz Catering, Mike Nakamura Photography, Museum of History and Industry and Tolo Events.

And here are the winners. Congrats to them all!

The Central Coast’s Ode to Tomatoes

You may say to-may-toes and I may say to-mah-toes, but when it comes to San Luis Obispo’s Ode to Tomatoes festival, one would have to be a fool to call the whole thing off. So, when I was invited to the third annual tomato festival by SLO’s Boutique Hotel Collection, I wisely said yes and asked a friend from San Francisco to meet me. The Central Coast is midway between L.A. and San Fran, less than a four-hour drive in either direction.

A New Food Festival Makes Its Debut in LA

Another weekend, another food festival....or two or three. These culinary events seem to take place with greater frequency in LA than movie premieres. Still, when celebrity chef Jet Tila--featured as the People Profile in the summer issue of California Meetings + Events--launches the inaugural Thai Food Festival in collaboration with the Thai Trade Center Los Angeles, it's a not-to-be-missed occasion. The gathering took place on the lot of Paramount Pictures Studios on a brilliantly sunny Sunday afternoon and celebrated the five different regions of Thai cuisine.


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