Jacky Grotle

Raise the Bar on Your Next Event by Thinking Like a Wedding Planner

It's probably safe to assume that corporate clients don’t often attend meetings with event planners armed with scrapbooks of clippings they’ve saved since childhood in anticipation of their first convention. Likewise, rarely do planners have to accommodate meddling future in-laws or feuding family members. Those differences aside, corporate event planners can learn a lot from their wedding-planning counterparts.

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