• Tourism Victoria Gives Meeting Planners the Star Treatment

    POSTED March 14, 2014

Tourism Victoria recently launched a new incentive-based campaign that celebrates meeting planners through the tagline, "You’re a Star. We’ll help you shine." The goal of the organization is to show that Victoria can help take the stress out of planning while making the planner shine in the eyes of the client.

"The idea behind this campaign is we are helping meeting planners shine like stars to their client by ensuring a successful meeting in our star destination," says Trina Mousseau, director of destination marketing at Tourism Victoria. "We are also giving them some star swag with a much deserved $100 gift card."

Planners receive a $100 gift card of their choice if they send a qualified RFP for a minimum of 50 room nights to Tourism Victoria by December 31, 2014. The gift cards are provided by the giftcertificates.com network.

The campaign will be spread through direct mail, advertising in meeting magazines and special tradeshow activation that includes a star dressing room theme including hot pink boas. 

The average event-goer spends long days sitting in meetings or professional development sessions, followed by an hour or two of standing and sipping cocktails. But holding your next big event at a spa resort opens a realm of possibilities for wellness breaks. Moving the action from the boardroom to the steam room can improve morale by combining business with pleasure—while also boosting attendees’ health. 


 Seattle is young and ever evolving, a dynamic city where newness is an integral part of the culture. And it has a long, proud history of hospitality.

In the early 1850s, Chief Seattle welcomed strangers to the banks of Puget Sound. Because of his kindness, they named their new settlement on Elliott Bay after him. “Seattle is a new city with an ancient culture,” notes Ken Workman, Chief Seattle’s great, great, great, great grandson. “It’s less than two grandmas old, as we like to say.” 


Many see Portland as a progressive city. No event venues are likely more in line with that world view than the two run by Ecotrust Events. Ecotrust, the events branch’s overarching nonprofit, leads a staggering number of social equity, economic opportunity, and environmental programs, from supporting Native American land rights to building intergenerational wealth for Black, Indigenous, and people of color (BIPOC) individuals. What does this have to do with hosting a corporate meeting? Everything.