Track Town USA. The Silicon Shire. The Emerald City. Eugene’s many nicknames refl ect both its natural beauty and the active lifestyle that fl ourishes there. The state’s second-largest city is home to the University of Oregon—a national track-and-fi eld powerhouse—and one of the university’s former track stars founded Nike.
Even though she’s a fifth-generation Oregonian born and raised in the Willamette Valley, Jennifer Rouse is still delighted by all the area has to offer. “Just last week, I was out walking the dog and discovered a brand-new brewery in my neighborhood,” says the public relations and project manager for the Willamette Valley Visitors Association. Best known for its globally recognized pinot noir, Willamette Valley is also a paradise for hikers, bike riders, campers and canoers.