Long-Distance Relationships That Work
Several years ago, determined to confront my fear of public speaking, I entered a local Moth competition. The Moth shows are held throughout the country and presented nationally on The Moth Radio Hour on more than 450 stations. The local events require you to tell a story based on a theme in five minutes with absolutely no notes.
“I think one frequently overlooked item is shade. Whether that means sunshades, umbrellas or tents, you can’t underestimate the need for protection from the sun. People often get so excited for the spring/summer season in the Pacific Northwest that they can overlook how hot it gets in direct sunlight. On those extra-steamy days, it even can be necessary to place a couple of misters here and there for extra relief.
A well-executed familiarization (FAM) trip—just like a well-planned event—belies the months of strategizing, behind-the-scenes coordination and, quite frankly, sheer fortitude that goes into its planning. But behind every flawlessly timed afternoon of venue tours or masterfully planned zip-lining adventure is a convention and visitors bureau (CVB) staff whose 24/7 smiles mask the around-the-clock effort it takes to pull it all off.
We asked representatives from two regional CVBs to share their secrets to planning a successful and productive fam trip.
SWAG: We all get it (hence the acronym: stuff we all get). But do we really want all of the “it” that we get? We asked event planners and hospitality insiders to share with us their best and worst SWAG items—what they keep on hand and what gets tossed in the bin.
Best: Items that are useful, such as power banks, TSA liquids bags and thumb drives.
Worst: Toys/trinkets that end up in the waste; candy and snacks. (Don’t we get enough at the show?)
Congratulations! You’ve landed a coveted industry award. You’re at the top of your game. Besides hanging your award on the wall or placing it in a place of prominence, what can you do to celebrate your achievement and use it to support marketing and recruitment efforts?
Here are five tips to extend the life of your industry recognition and gain more publicity.
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Special events are different from other projects. An event is a one-time activity with fixed boundaries and there is little to no wiggle room. Once the date, time and location are set, you face a hard deadline. Ready or not, the show must go on!
According to Murphy, if something does go wrong, the client looks to the event planner—whatever the circumstances might be. This is why meticulous planning is paramount, and using templates will streamline the process.