• HHRVB Debuts Parody Ad Campaign

     
    POSTED October 15, 2015
     
    Photo credit: Courtesy of HHRVB

The Hershey Harrisburg Regional Visitors Bureau recently jazzed up its advertising campaign for the fall season with a name of “That’s a Fact,” which showcases the area’s top autumn assets in a fun, creative way.

“The campaign takes a playful approach by poking fun at those typical ‘Claims of Grandeur’ that we are accustomed to seeing every day as consumers,” says Rick Dunlap, spokesperson for HHRVB.

The CVB took inspiration from such tourism ad campaigns for companies that claim they have the best of something. For example, many coffee shops tourists encounter boldy claim they have the “World’s Best Coffee,” which, of course, can’t be the case.

The ads do stop well-short of making any claims that aren’t clearly identifiable as parody.

“It’s clear we are having fun with our claims,” says Dunlap. “We aren’t in the arena of Volkswagen with their recent emissions claims or Vibram, the producers of FiveFingers running shoes who lost a million dollar class action suit last year for claiming their product yields health benefits.”

One such ad for the area reads “Marshmallows Roasted in Hershey Never Burn…Unless You Want Them To.” Being a clear parody the official tourism marketing organization for the Hershey Harrisburg Region isn’t expecting any legal ramifications from families who actually burn their marshmallows while making s’mores. The ads are supposed to be humorous, but still deliver a message regarding the activities tourists can partake in the region.

The campaign started Sept. 28 and will run through Nov. 1, 2015; it targets Philadelphia, Washington D.C., North and Central New Jersey, and Nassau-Suffolk Counties that reach consumer markets in Long Island, NY.The bureau’s seasonal ad buy includes digital billboards and a strong digital display presence with banner ads on search sites and Pandora.

“Some of the funniest and most outlandish claims that consumers will hear this fall include that scarecrows hold their national convention in our corn mazes, our locally handcrafted beers are brewed from only award-winning jack-o-lanterns, our leaves are the most photogenic in the northeast and that marshmallows roasted here never burn,” says Dunlap. “And that’s a fact… that people will hear those messages.”

Portland International Airport (PDX) was famously known for its teal, geometrically patterned carpet, which was sadly removed back in 2015. But now, PDX will be known for its recently completed, unique timber ceiling. ZGF Architects worked closely with PDX for 50 years and designed this transformation to last another half century. The Portland airport is becoming one of the first to be seismic-resilient and produce low carbon emissions, thanks to the 9 acres of native Pacific Northwest hardwood used in building the terminal’s ceiling.

 

The average event-goer spends long days sitting in meetings or professional development sessions, followed by an hour or two of standing and sipping cocktails. But holding your next big event at a spa resort opens a realm of possibilities for wellness breaks. Moving the action from the boardroom to the steam room can improve morale by combining business with pleasure—while also boosting attendees’ health. 

 

 Seattle is young and ever evolving, a dynamic city where newness is an integral part of the culture. And it has a long, proud history of hospitality.

In the early 1850s, Chief Seattle welcomed strangers to the banks of Puget Sound. Because of his kindness, they named their new settlement on Elliott Bay after him. “Seattle is a new city with an ancient culture,” notes Ken Workman, Chief Seattle’s great, great, great, great grandson. “It’s less than two grandmas old, as we like to say.”