• Hilton Announced Newest Initiative at IMEX

     
    POSTED November 11, 2016
     

IMEX America, an expo for the travel, meetings and events industry, took place in Las Vegas on Oct. 10–12. There, Hilton announced and launched their new initiative, WowMakers, which will help recognize the hardworking professionals in the hospitality industry.

The program is intended to celebrate the 100,000-plus professionals in the industry by sharing their stories and helping them connect with others in the business—giving them the recognition they deserve.

WowMakers was introduced with the Museum of Wow, a showcase of stories of professionals that have created “wow” moments during their events. The initiative has also involved a revamping of meetings.hilton.com, the launching of a Twitter contest, #WowMakersContest and new offerings, including Hilton’s “Meet with Purpose” program.

The average event-goer spends long days sitting in meetings or professional development sessions, followed by an hour or two of standing and sipping cocktails. But holding your next big event at a spa resort opens a realm of possibilities for wellness breaks. Moving the action from the boardroom to the steam room can improve morale by combining business with pleasure—while also boosting attendees’ health. 

 

 Seattle is young and ever evolving, a dynamic city where newness is an integral part of the culture. And it has a long, proud history of hospitality.

In the early 1850s, Chief Seattle welcomed strangers to the banks of Puget Sound. Because of his kindness, they named their new settlement on Elliott Bay after him. “Seattle is a new city with an ancient culture,” notes Ken Workman, Chief Seattle’s great, great, great, great grandson. “It’s less than two grandmas old, as we like to say.” 

 

Many see Portland as a progressive city. No event venues are likely more in line with that world view than the two run by Ecotrust Events. Ecotrust, the events branch’s overarching nonprofit, leads a staggering number of social equity, economic opportunity, and environmental programs, from supporting Native American land rights to building intergenerational wealth for Black, Indigenous, and people of color (BIPOC) individuals. What does this have to do with hosting a corporate meeting? Everything.