Cvent has created a separate region for Lehigh Valley on their website dedicated to event and meeting planners. The change signals big things for the area.

Prior to being listed as its own area, Lehigh Valley was lumped in the Philadelphia region, resulting in confusion and missed opportunities. The creation will help local properties, business and companies gain a dramatic increase in their exposure to planners.

The change came about after Discover Lehigh Valley, the region’s destination marketing organization, established a group comprised of local hotels and attractions that worked together to host a number of conversations with Cvent and had close to 40 hospitality individuals sign a petition showing their support.

“The creation of a Lehigh Valley region will be a game changer,” Marc Kaminetsky, national sales manager. “In the past, Lehigh Valley venues have been overshadowed by the Philadelphia region. Discover Lehigh Valley is excited to expose the entire region to meeting planners throughout the United States.”

Lehigh Valley, comprised of Lehigh and Northhampton countries, is the 68th largest metropolitan region in the U.S., with a $32 billion GDP—larger than that of 104 nations. It is the third most populous area in the Pennsylvania with a population of more than 820,000.

According to Kaminetsky, the addition of the region to Cvent has already increased the number of RFPs made through the website for properties such as Sands Bethlehem, Historic Hotel Bethlehem, Bear Creek Mountain Resort and Renaissance Allentown Hotel. This addition is expected to increase conversion and book more business for the region. 

Fairmont Chateau Whistler, which Condé Nast Traveler named “best resort in Canada” in its 2021 Reader’s Choice Awards, doesn’t rest on its laurels. The property, with 32,000 square feet of meeting and event space and the capacity to host a conference for 1,500, has news of upgrades and new amenities to share with meeting planners.  

 

How are we doing? Pretty good. That was the bottom-line assessment that was shared with the nearly 600 tourism and professionals who attended Visit Seattle’s Annual Outlook Meeting at the Westin Seattle on March 31.

Some highlights from the 2021 study showed:

 

A big part of what imbues a destination with a sense of place and makes it memorable are its small locally owned businesses.  A new partnership between Visit Seattle and Seattle Bank is designed to support these businesses and bring tourism revenue to Seattle’s emerging neighborhoods. The inaugural grant program will invest in 20 local businesses, focusing on establishments owned by women, people of color and LGBTQ+ community members in the easily accessible Central District and Chinatown-International District neighborhoods.