• Meet Renatta Emerson, Immersion Events

    FROM THE Summer 2016 ISSUE

    Renatta Emerson spurs a childhood pastime into a successful career.

Renatta Emerson officially launched her Seattle-based business, Immersion Events, in 2009, but her enthusiasm for producing memorable gatherings began in childhood. “By the time I was 12 years old, I was planning birthday parties, and it grew from there,” recalls Emerson. This early passion for producing fun, unique and unforgettable experiences—coupled with her love of engaging with people—set her on her career path.

Equipped with a bachelor’s degree in communications from the University of Washington, Emerson jumped at the opportunity to work for an annual marathon that had 15,000 participants. She thrived in her role as associate event manager as she coordinated all of the event logistics. “I got to look at the process of creating a successful event,” she says. “I realized that I really enjoyed the entire process.”

A family activity one Saturday inspired her to start her own business. “My father and sister were both celebrating personal milestones, so I organized the celebration,” she says. During that party, a friend encouraged her to start a business, telling her, “You can do this.” Those words of encouragement were the final push she needed. “I applied for a business license the following Monday,” she says. And the rest, as they say, is history.

“I enjoy paying attention to all the details that matter for an activity to be successful,” Emerson explains. She feels that is the foundation of her success. “I love all aspects of event planning, whether I am developing an inaugural endeavor or helping an ongoing activity grow,” she says.

She is constantly inspired by the passion of her clients and often works with nonprofit and community-based organizations: “I love people, and I enjoy crafting an environment where people can be themselves and work together to generate unique events.”

Her personal philosophy drives her business. “We can do awesome things when we work together,” she says. “We can change the world by creating spaces where people can gather and freely communicate with each other. Communication is the key to positive change.” 

In the early 1990s, Washington communities and activists had a vision of maintaining green wilderness and creating space where people could embrace the outdoors near urban cities like Seattle. “We’re all better and healthier when we’re connected to nature,” says Caroline Villanova, community and partnerships manager at Mountains to Sound Greenway Trust.


Visit Seattle, in partnership with the King County government, will host “Cloudbreak: Seattle’s Revive Live Music Fest,” in support of Seattle’s music community. 


The Addition, also known as Summit, at the Seattle Convention Center (recently renamed from the Washington State Convention Center) is making steady progress toward completion. With only months of construction remaining, interior details are quickly taking shape. In other progress, construction has begun on the codevelopment office project by its new owner, Hudson Pacific Properties Inc. (HPP).