Renatta Emerson officially launched her Seattle-based business, Immersion Events, in 2009, but her enthusiasm for producing memorable gatherings began in childhood. “By the time I was 12 years old, I was planning birthday parties, and it grew from there,” recalls Emerson. This early passion for producing fun, unique and unforgettable experiences—coupled with her love of engaging with people—set her on her career path.
Equipped with a bachelor’s degree in communications from the University of Washington, Emerson jumped at the opportunity to work for an annual marathon that had 15,000 participants. She thrived in her role as associate event manager as she coordinated all of the event logistics. “I got to look at the process of creating a successful event,” she says. “I realized that I really enjoyed the entire process.”
A family activity one Saturday inspired her to start her own business. “My father and sister were both celebrating personal milestones, so I organized the celebration,” she says. During that party, a friend encouraged her to start a business, telling her, “You can do this.” Those words of encouragement were the final push she needed. “I applied for a business license the following Monday,” she says. And the rest, as they say, is history.
“I enjoy paying attention to all the details that matter for an activity to be successful,” Emerson explains. She feels that is the foundation of her success. “I love all aspects of event planning, whether I am developing an inaugural endeavor or helping an ongoing activity grow,” she says.
She is constantly inspired by the passion of her clients and often works with nonprofit and community-based organizations: “I love people, and I enjoy crafting an environment where people can be themselves and work together to generate unique events.”
Her personal philosophy drives her business. “We can do awesome things when we work together,” she says. “We can change the world by creating spaces where people can gather and freely communicate with each other. Communication is the key to positive change.”