Grab your ripped jeans and tuxedo jackets—Seattle Hotel Association’s 20th Annual “Evening of Hope” presented by Delta Air Lines is taking place on Saturday, Feb. 4, 2017 at the Fairmont Olympic Hotel. This year’s Beverly Hillbillies-inspired theme is “Denim to Diamonds,” featuring a blend of high society and hoedown.

The Seattle Hotel Association created the “Evening of Hope” gala in 1996 to showcase the organization’s effort to make a difference for people in the community. To date, the association has raised more than $5.4 million for local charities. This year’s gala benefits Mary’s Place, an organization that empowers homeless women, children and families to reclaim their lives by providing day and night shelter, nourishment, healing and hope.

The gala will also honor the Bartell family. Bartell's is the oldest and largest family-owned drugstore chain in the nation. The family-run company provides jobs for more than 1,800 employees.

Here’s the skinny on the event:

GRAND GALA TICKETS: Priced at $350 per person, Gala tickets are available by visiting the Seattle Hotel Association website or by calling event director Suzanne Hight at 206.236.6167.

HIGH SOCIETY SALOON HOUR: Priced at $100 per person, this ticket includes entrance to the social and silent auction from 5 to 7 p.m. Tickets are available by visiting the Seattle Hotel Association website or by calling event director Suzanne Hight at 206.236.6167.

Participating Sponsors: Jay and Terry Ackley, Aramark, Bartell Drugs, Clipper Vacations, Columbia Bank, Delta Air Lines, Gravity Payments, Holland America Line, Henbart Commercial Real Estate, K&H Printers, KeyBank, KING 5 TV, Maserati of Seattle, Parker Smith & Feek, Seattle magazine, Starbucks, Ste. Michelle Wine Estates, The Fairmont Olympic Hotel Seattle, Vertical Bridge, W.G. Clark Construction Company.

—1.5 oz. Tito’s Handmade Vodka
—1.5 oz. Baileys Salted Caramel
—2 oz. half and half

Combine ingredients in a Belgian beer glass garnished with soft caramel along the rim, chocolate sauce and a chocolate branch. Looks fancy schmancy and tastes deee-licious!

Courtesy of Shore Lodge in McCall, Idaho


This past October, the world lost a business and philanthropic giant with the passing of Paul Allen. Here in the Northwest, his absence will be deeply felt. Among his many achievements, Allen co-founded Microsoft; founded Vulcan Inc., Paul G. Allen Family Foundation, Allen Institute for Brain Sciences, and Allen Institute for Cell Science; and was owner of the Seattle Seahawks and Portland Trailblazers. There doesn’t seem to be an industry that he hasn’t touched, expanded and improved, including the meetings and events industry, particularly in the Seattle area.