It’s no secret that association membership has been in a steady decline for more than a decade. This is true not only for event professional associations but for associations dedicated to virtually every industry—from agriculture and aerospace to landscaping and legal. While many will claim this decline is due to cost-cutting, a deeper survey will show that it is the perceived lack of value of the association model and its offering.
Social media has drastically changed since I was in college. Thanks to Instagram, Twitter and FB, the hashtag symbol is becoming a larger topic when it comes to following, reporting and engaging with companies, friends or events. I personally love following the buzz during events that I cannot attend via hashtags. Savvy event planners can use hashtags to help our industry and business grow.
A study on the important of social media in the meetings and events industry conducted by American Express Meetings & Events found usage of social media has increased in the industry, and about 45 percent of planners see the value in online engagement. Neemah Persad-Celestine is an executive of Hyatt Regency Trinidad, and responsible for all Hyatt Regency Trinidad’s social media, understands this and is an advocate for using social media in all aspects of planning.
Congratulations! You’ve landed a coveted industry award. You’re at the top of your game. Besides hanging your award on the wall or placing it in a place of prominence, what can you do to celebrate your achievement and use it to support marketing and recruitment efforts?
Here are five tips to extend the life of your industry recognition and gain more publicity.
Add a Press Release for Your SEO
The Greater Wildwoods Tourism Improvement and Development Authority just became even more connected with its visitors.
Early last week, the CVB launched a free mobile app for the area.
The one-touch easy access app provides information on entertainment, places to stay, restaurants, shops and feature an events calendar. Even more fun is the Wildwoods Earth Cam (a 24-hour webcam), a 10-day weather forecast, ocean tides, ocean temperatures, contest information and the destination’s comprehensive vacation planner and guide.
Sparkloft Media, a Portland, Oregon-based social media marketing company, has introduced a way to increase the social media buzz surrounding your upcoming meeting, event, conference or trade show. Eleventes is a suite of social media services designed to boost attendance, engage attendees, maximize membership and enhance sponsorship.
Just as writers experience the dreaded writer’s block, event planners, too, can get stuck in a rut. The Internet is a great place for sparking ideas, but options are limitless. How does one find inspiration with so many different things to search? Pinterest is a classic go-to, but Instagram might be the stronger choice. Instead of scrolling through an endless amount of pictures—some relevant and others completely useless—following someone you admire will give you more successful ideas you can incorporate into your events. We’ve listed a few accounts that boast exceptional ideas.