The Vancouver Convention Centre (VCC) is celebrating its tenth anniversary this year, and it definitely has a lot to celebrate. Since adding its west building, which tripled the facility's capacity, the VCC has welcomed more than 9 million guests from around the world and generated more than $2.4 billion in direct spending for British Columbia.
Sparkloft Media of Portland, Oregon launched Eleventes, a suite of social media services that enhances meetings and events of all kinds. Sparkloft will use Eleventes to boost attendance, engage guests, maximize membership and enhance sponsorships in numerous ways.
“Event planners are tasked with integrating social media into all aspects of their programs. With the online landscape in constant flux, it can be difficult to stay up-to-date and leverage tools effectively,” said Sparkloft Media president and CEO Martin Stoll. “Eleventes is a turnkey solution that can be tailored to the specific needs of our clients, helping them to promote, engage and track event participation.”
To boost attendence, the Eleventes software will develop a comprehensive content plan with multimedia assets, leverage social media to encourage attendees to share their plans, and use hyper-targeted social advertising to reach new attendees.
Eleventes motivates clients to create memorable events and foster meaningful connections by increasing sponsorship relevance through social media, reaching audiences outside the event and integrating photos and videos from attendees into the event experience.