Social media has drastically changed since I was in college. Thanks to Instagram, Twitter and FB, the hashtag symbol is becoming a larger topic when it comes to following, reporting and engaging with companies, friends or events. I personally love following the buzz during events that I cannot attend via hashtags. Savvy event planners can use hashtags to help our industry and business grow.
IMEX America, an expo for the travel, meetings and events industry, took place in Las Vegas on Oct. 10–12. There, Hilton announced and launched their new initiative, WowMakers, which will help recognize the hardworking professionals in the hospitality industry.
The program is intended to celebrate the 100,000-plus professionals in the industry by sharing their stories and helping them connect with others in the business—giving them the recognition they deserve.
The Greater Wildwoods Tourism Improvement and Development Authority just became even more connected with its visitors.
Early last week, the CVB launched a free mobile app for the area.
The one-touch easy access app provides information on entertainment, places to stay, restaurants, shops and feature an events calendar. Even more fun is the Wildwoods Earth Cam (a 24-hour webcam), a 10-day weather forecast, ocean tides, ocean temperatures, contest information and the destination’s comprehensive vacation planner and guide.
Sparkloft Media, a Portland, Oregon-based social media marketing company, has introduced a way to increase the social media buzz surrounding your upcoming meeting, event, conference or trade show. Eleventes is a suite of social media services designed to boost attendance, engage attendees, maximize membership and enhance sponsorship.
Just as writers experience the dreaded writer’s block, event planners, too, can get stuck in a rut. The Internet is a great place for sparking ideas, but options are limitless. How does one find inspiration with so many different things to search? Pinterest is a classic go-to, but Instagram might be the stronger choice. Instead of scrolling through an endless amount of pictures—some relevant and others completely useless—following someone you admire will give you more successful ideas you can incorporate into your events. We’ve listed a few accounts that boast exceptional ideas.