After a hiatus, the Washington County Visitors Association is back in the meetings business. Wendy Popkin will be joining the organization as vice president of destinations on November 1, 2021, to lead the organization’s direct group sales efforts to meeting professional, sports, organizers and travel professionals.

“We are extremely excited to have a leader of Wendy’s caliber joining our organization and are confident that she will bring measurable success to our destination,” says Dave Parulo, president and CEO of the WCVA.

Popkin brings more than 30 years of tourism expertise to the organization. She’ll be exiting her position as executive director of the Oregon Hospitality Foundation, a role she has held since 2012. From 2003-2012, Popkin was principal of Popkin Solutions, which delivered strategic counsel and project management expertise to hospitality and tourism organizations that included Travel Oregon and Clackamas County Tourism and Cultural Affairs. In addition, she has held sales leadership positions with Travel Portland, The Hotel Group, Salish Lodge and Spa, The Inn at Semiahmoo and Timberline Lodge.

The WCVA is the official destination marketing organization for Washington County, Oregon, promoting the country under the destination brand Tualatin Valley.

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to

Jacob Youngblood was recently named regional director of sales at Mereté Hotel Management.

1. What are you looking forward to most in your new role?


Bruce Merrin's Celebrity Speakers Bureau recently signed Seattle-based author and speaker, Chris Majer. The collection of experts from across the country arranges speaking engagements, presentations, meetings, workshops and conventions.